香港寬頻電盈爆減價戰

電盈（00008）全面拓展光纖寬頻，使本港的固網掀開新一輪的劈價戰，在電盈旗下網上行昨午宣布，向居屋及公屋為主的針對性市場，推出月費165元的200M寬頻客戶之際，慣以「殺價」為號召的城市電訊（01137），旗下香港寬頻於傍晚又隨即宣布，將新客戶的1,000M寬頻、家居電話及收費電視服務的綜合月費，調低至只需158元。

網上行及香港寬頻，今次的減價，均是針對以「轉台客」為主的新上台客戶，有關服務，雖簽定介乎24至30個月的服務合約，客戶亦可能需繳付一定的安裝費。
綜合月費低見158元以網上行目前推出的200M服務平均為165元計，已較網上行現有30M及100M服務，276元的基本合約月費，劈價接近40%。至於香港寬頻以158元，「包銷」寬頻、家居電話及收費電視服務，收費亦可說是市場近年的新低。
香港寬頻過往透過減價及推廣光纖寬頻，公司已成功取得本港家居寬頻的第二大市佔率，惟其減價策略亦受對手的挑戰，以和電香港（[url=http://money18.on.cc/info/liveinfo_quote.html?symbol=00215][color=#0000ff]00215[/color][/url]）旗下的3香港為例，目前已提供月費為99元的100M固網寬頻計劃，電盈今次在光纖寬頻基建提升後，主動出擊減價，亦明顯是衝着對手而來，所以香港寬頻昨晚減價還擊，明顯要確保其市場優勢，惟新一輪減價，對一眾營運商的ARPU（每戶每月收入）帶來的壓力，亦使投資市場關注。

[img]http://orientaldaily.on.cc/cnt/finance/20110603/photo/0603-00202-032b1.jpg?t=1307061924942[/img]

來源 : 東方日報

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